Yissum Research Development Company Ltd (which commercialises innovations developed by the Hebrew University of Jerusalem) has signed a research collaboration framework agreement with US automotive giant General Motors (GM). The deal commits GM to fund research projects driven by Hebrew University researchers in return for the first option on an exclusive licence to use any invention or product arising from the sponsored research. The first such research project covers the forecasting of car sales. At present, net sales data provides insufficient information for accurate forecasting of the extent of sales: researchers will develop accurate mathematical models to take account of sales data and negative data on refusals to purchase.
Source: “General Motors and Yissum Sign Research Collaboration Agreement”, Business Wire, 4 October 2011