Jerusalem “a great brand”, Barkat tells Canadians

Jerusalem’s mayor Nir Barkat has been on the road, carrying the message that Jerusalem is open for business and ready for any challenges.  In a speech to the Economic Club of Canada earlier this month Barkat, himself a former high-tech executive, spoke of his aim to transform Jerusalem into a thriving, open and vital city for its 800,000 Jewish, Muslim and Christian inhabitants. It’s not just a city but “a great brand”, he explained as he articulated his goal of increasing tourism from the current 3.5 million to 10 million per annum — all of which will be music in the ears of Jerusalem’s hotel, restaurant and tourist-driven commercial sectors.

Source: “Jerusalem Mayor Outlines Development Plans”, The Canadian Jewish News, 21 November 2011

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