An Israeli Company, Infinite Memory, based in Rosh Ha’Ayin, has secured a contract to distribute some 100 million memory sticks for MP3 players designed to enable Chinese children to study English. The new technology will replace the old-fashioned cassette players which have been deployed up to now. The scale of this project is vast; it follows a pilot scheme involving 600,000 children and it is estimated to be worth tens of millions of dollars.

Source: “Israeli Firm to Teach Chinese Kids English”,  YNet News, 30 June 2011