This week marked the opening of Jerusalem’s annual International Arts and Crafts Fair (here), which runs until Saturday 27 August.  This event, now in its 36th year, will showcase the creative output of over 130 craftsmen and artists from 35 countries. The venue is the Khutzot Hayotzer Arts and Crafts Center, Mitchell Gardens and the Merrill Hassenfeld Amphitheater in the Sultan’s Pool, opposite the Tower of David at the foot of the Old City Walls.

The programme lists numerous special events and performances, which goes to show how effectively a popular cultural event can be used as a means of promoting and encouraging business opportunities.